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The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
Feb. 27, 2001
55 Min.
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Synopsis
A documentary on the marketing of pop culture to Teenagers.
Original title
The Merchants of Cool
TMDb Rating
7.2
9 votes
Director
Barak Goodman
Director
Cast
Douglas Rushkoff
Self
Christina Aguilera
Self
Greg Berlanti
Self
Jessica Biel
Self
Adam Carolla
Self
Fred Durst
Self
Malcolm Gladwell
Self
Carson Daly
Self
Lewis Goldstein
Self
Shaggy 2 Dope
Shaggy 2 Dope
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The Merchants of Cool
